Discover İzmir Optimum Outlet: A Premier Destination for Shopping, Dining & Entertainment

Nestled in the Gaziemir district of İzmir, Türkiye, İzmir Optimum Outlet has evolved into the largest shopping center in the Aegean region—a dynamic urban hub offering retail, leisure, and dining in one striking complex .

1. Prime Location & Accessibility

Strategically located between central İzmir (Konak) and Adnan Menderes International Airport, Optimum sits adjacent to the İzmir‑Çevre Highway and directly opposite the Aegean Free Zone, making it a hub for both locals and visitors .The shopping center is also served by ESBAŞ İZBAN station, providing quick commuter‑rail access and connecting to regional bus lines—perfect for travelers coming from across İzmir .

2. Architecture & Design

Spanning a gross leasable area of approximately 83,000 m² and housing around 245–250 stores, Optimum was originally conceived as an outlet center in 2012. After a major renewal and expansion completed in 2017, it transitioned into a full-service shopping mall while retaining its value focus . The exterior design pays tribute to the Aegean coast with wavy facades clad in natural stone and metal louvers, while the interior features open communal courtyards and terraces—a modern architectural take on İzmir’s seaside character .

3. Shopping & Retail

With 247 stores offering a mix of national and international brands, Optimum delivers diverse shopping experiences for all tastes and budgets . You can find:

• High‑street fashion: H&M, Mango, Pull&Bear, Stradivarius, LC Waikiki

• Sports and outdoor: Nike, Adidas, Decathlon

• Electronics & home: MediaMarkt, Teknosa, Vatan Bilgisayar, Beko, Koçtaş

• Premium fashion: Beymen Club, Vakko Boutique, Tommy Hilfiger, Lacoste

• Accessories & beauty: Pandora, MAC, Calvin Klein

• Department stores and local labels round out the retail mix .

The range spans outlet‑style bargains to higher‑end fashion, and specialty boutiques blend with mainstream favorites—a shopping paradise for both budget-savvy and style‑conscious visitors.

4. Dining & Cafés

Optimum boasts around 53 cafés and restaurants, including indoor food court venues and open‑air terraces offering a variety of cuisines . Whether you crave fast food, a casual café break, or gourmet dining, options abound—with contributions from local Turkish brands and international chains . Outdoor terraces allow relaxing meals with views across the complex and access to sunshine and fresh air—a signature of İzmir’s friendly, al fresco culture.

5. Entertainment & Leisure

A standout feature is the vast entertainment area of approximately 5,200 m² . Must‑try attractions include:

• 12 cinema halls, showing the latest domestic and international releases

• Bowling alleys ideal for groups or family fun

• An ice‑skating rink offering recreational skating sessions

• A 5‑D cinema experience, arcade games, and interactive play zones

• Children’s playgrounds totaling 2,850 m², with both indoor and outdoor play spaces suited to different age groups .

The mall regularly hosts events such as film premieres, cultural activities, and seasonal campaigns, many of which have earned international recognition—such as ICSC Awards and Stevie Awards  .

6. Awards & Recognition

Optimum has garnered numerous accolades, underlining its innovation in design and guest experience:

• ICSC award for Best Shopping Center in Europe in the Renovation & Expansion (Large Mall) category

• BREEAM In‑Use “Outstanding Achievement” certification, recognizing sustainable building operations

• Multiple awards from ICSC, STEVIE, MarCom, and others for film galas and social responsibility campaigns

• Repeated TSE COVID‑19 Safe Service certificates in 2020 and 2021.

These honors reflect its commitment to design excellence, sustainability, and community engagement.

7. Practical Visitor Information

• Opening Hours: Typically open daily 10:00 AM to 10:00 PM .

• Parking: A covered car park for up to 3,000 vehicles, complemented by nearby street parking.

• Accessibility: Elevator and escalator access throughout. Pet‑friendly zones and stroller paths make it suitable for families and diverse visitors .

8. Perfect for Families & Tourists

Optimum is especially popular with families and transit travelers, thanks to its proximity to the airport and availability of entertainment for all ages . It offers playgrounds for children, cinema screenings, accessible amenities, healthy cafés, and spacious walkways that make it pleasant for both strolls and stroller-bound visits.

9. Combining Optimum with Local Culture

A visit to İzmir Optimum Outlet can be part of a larger day‑out itinerary in İzmir:

• Morning/Afternoon: Shop or grab a late lunch at Optimum.

• Then explore Konak or Kemeraltı Bazaar, enjoying local history and traditional crafts just 20‑30 minutes by metro or car from Gaziemir.

• Add a museum stop—such as the İzmir Archaeological or Ethnography Museum in central Konak—to balance modern retail with heritage exploration .

10. Visitor Tips & Highlights

• Best time to visit: Weekdays offer a quieter atmosphere; evenings bring vibrant dining and cinema crowds.

• Metro tip: Using ESBAŞ İZBAN station cuts travel time and avoids traffic—ideal for travelers from the airport or northern İzmir districts.

• Don’t miss the open‑air café terraces around sunset—İzmir’s golden hour is perfect for relaxation.

• Keep an eye on special events, such as seasonal sales and kid‑friendly shows—they’re often free and add festive energy .

Final Thoughts

İzmir Optimum Outlet is much more than a shopping mall—it's a lively center where retail, entertainment, dining, and local culture converge. Whether you're a visitor catching a quick stop near the airport, a family out for a full day of leisure, or simply looking for a modern and accessible shopping experience, Optimum delivers variety, convenience, and genuine İzmir hospitality.

When visiting İzmir, make sure to carve out a few hours—or even a full afternoon—for a memorable experience at İzmir Optimum Outlet.